From the Basement to the Big Times

While looking around for information for my Research Paper, I came across the story of a guy that I do believe is quite amazing. The name of this gentleman is Mark Capicotto, and he is the founder of Glamour Kills Clothing.

Fresh out of high school Mark Capicotto founded Glamour Kills in 2005. Mark set up shop in his parents' basement and made five original t-shirts. Mark slowly began building the brand, he would sell his shirts at local shows and created his company's web site glamourkills.com. The company began to grow fast and spread into the music world and then pop culture in general. Glamour Kills has made its way into countless clothing stores including Zumiez nationwide, in addition to being available online and overseas.

The words of Mark really seem to sum up the company..."Glamour Kills is a bright, youthful brand. When I started the company, a lot of the clothing that was worn in the music community--which we directly market ourselves to--was very dark or all black. That's not us. I wanted to introduce something that was bright, colorful and fun, but not overbearing. No one wants to wear a highlighter on their shirt [Laughs]. We've found the middle ground."


I think that Mark is a serious inspiration, he's doing something that I would kill to be doing right now! Not to mention his clothes are cute to boot! Here see for yourself.





Mark Capicotto





Mark's Clothes